Worked with a team of my colleagues to launch a complete re-branding of The Breakaway Group, A Xerox Company. The company had an existing logo, but no other standard brand elements. We worked together to develop a new color palette, logo usage rules, standard Word and PowerPoint templates for both internal and external use, and much more.
After spending months developing the brand, we put together a brand standards guide to roll out to employees and external designers. The guide follows the standards we created, using our new typography and clean layouts that incorporate white space. I have included sample pages from the guide as a visual.
